Abstract: |
Nowadays, institutions use a variety of data and analytics tools to manage, structure, and visualize data effectively. This study aims to explore the practical use of relational databases, cloud warehousing platform, CRM, and data visualization tools to drive data-informed decisions in higher education. Integrating Snowflake, Oracle, Salesforce, and Tableau within an ecosystem is crucial for several reasons. First, it allows for seamless data flow and consolidation from multiple sources. Second, the integration facilitates efficient data processing and storage. Third, leveraging the collective capabilities of these business tools enables us to gain insights and make informed decisions. Fourth, it enhances data accuracy, consistency, and integrity by minimizing errors. This paper uncovers each tool’s individual features and investigates their combined effect on data-driven processes, evaluating their functionalities through both individual and collaborative use. Snowflake’s cloud data warehousing platform consolidates, stores, and aggregates data from different sources efficiently. Oracle’s relational database management system ensures the integrity and security of structured data, while Salesforce’s comprehensive CRM platform facilitates customer relationship management. Together, these tools create a great ecosystem that streamlines workflows and enriches analytical capabilities. By utilizing the collective strengths of Snowflake, Oracle, and Salesforce, businesses can make informed decisions, and compete in today’s dynamic data-driven world. Tableau serves as the concluding element in the data flow and integration process. With its user-friendly interface, it empowers users to generate interactive dashboards that effectively convey complex information. Its analytics capabilities enable exploration of data trends, patterns, and correlations. The collaborative integration of these tools offers a comprehensive solution for data management and analytics. |